Gold Coast Market isn’t just a corner store—it’s a community anchor, and being part of its growth was one of my favorite hands-on experiences. Tucked in the heart of Chicago’s Gold Coast, the market has always had local love, but we helped translate that loyalty into real momentum.

I led Meta ad campaigns targeting nearby zip codes to drive in-store traffic, while also creating daily story and video content that kept the brand top-of-mind and on customers’ screens. It was scrappy, creative work—no agency fluff, just real results.

Before I wrapped, we were in the early stages of setting up offline conversion tracking to tie ad spend to real-world ROAS, adding a data layer to what was already a powerful local strategy. Gold Coast Market is proof that with the right moves, even a small business can move like a major player.